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Ways Businesses Can Increase Their Flow of Customers

The last several years have shown a great amount of economic distress and unknowns. Businesses have had their share of hard times and especially those who count on the tourism industry for them to survive and turn a profit. However many companies and businesses are quickly turning around to make their businesses just as successful, if not even more successful than they have ever been.

The recent increased trends in tourism have helped many business owners, both large and small, start to see profits again as they look for innovative ways to bring in customers and clients to their establishments. For example in many places, arguably one of the hardest hit areas of economic downfall, many club owners have called in consultancy services to help them decide what is working and what needs to be improved in their businesses. There are ways for businesses to drum up the business they need without having to do an entire overhaul of their businesses operation.

Perhaps one of the easiest and least expensive ways for business owners to drum up excitement and interest for their business is by starting a social media page for the business. By starting a page and linking it to a few initial friends it has the potential to expand to even more people. Post information not only about your own business but include links to other businesses in the area that may be interesting to someone wishing to travel there. It is possible that some people may have never heard about the area, so by including as many things as possible about the area will increase the likelihood that they would travel there.

Remember, if starting a social media account, to monitor the page and update it often. By keeping in contact and answering comments concerning the area and business being promoted it shows potential customers the type of care and customer service they will receive if they travel there. If someone has posted about their service it is also a good way to thank them for visiting or apologize for any of the businesses possible shortcomings and try to work on them.

Club consultancy services can be great options for businesses looking to do a major overhaul. There are great for larger businesses and restaurants looking to bring in a new demographic or a larger number of customers and clients. They work well because often a fresh pair of eyes looking over an existing business plan can see potential gaps in services or notice things that are not working well.

Most consultancy services have consultants who have a great deal of experience both in business as well as customer service. They have usually had their own businesses or worked at businesses where they had a great deal of insider knowledge therefore they know the inner workings of a successful business venture. They can help with many aspects of a business from hiring staff to renovating restaurants and clubs to be more appealing to larger groups of people.

Other options for businesses looking to bring people in are to offer coupons or samples by mail. Very often individuals may not even be aware that such a business exists. By offering coupons, special discounts or even offers for free and reduced samples can increase their interest. Some areas offer these services to small businesses for a nominal fee and will deliver postcards to all mailing addresses within a certain location or area. However big or small businesses decide to go, in order to drum up their sales and customers by taking any of these measures they can bring business to their area and communities.

The Best Home-Based Business for Beginners: 4 Important Tips for Starting Your Business!

If you’re a beginner in the home-based business world; whether it’s online or predominantly “on the street;” you can find a million web sites that claim you can make money right away! Many “wealth gurus” say they can make you fast cash!

However, millions of home based business ideas on the internet are failing to produce their claims.

Why?

Because most home-based business ideas are usually too difficult for the beginning entrepreneur. Or, in an effort to make them simplistic, most of the benefits are in favor of the owners.

In fact, many programs are usually challenging for the intermediate and advanced Internet marketer.

You’ve heard it before… “You can make $150,000, $500,000 and even $1 million a year with no experience, not time, no money and no brains!”

You’ve heard these outrageous claims before and they get old after a while! It makes it hard to know the difference between the hype and an online home business or home-based business idea that can deliver a real promise!

So if you’re trying to get out of the 9-to-5 rat race and work for yourself, the best way to prevent wasted time is to find a dependable mentor and invest the required time and money to get the necessary foundation that can help you make money from “jump Street!”

It’s common for the average home based business entrepreneur to invest 10, 20 or $30,000 in training and tools before finally getting the right skill set to make things happen. In fact, it probably happens to over 70% of us who get into home businesses. Of those, most fail.

In fact, I was no exception. Before it finally made some sense to me I had invested over $20,000 in training, software, tools etc.

The biggest tragedy is; I could have spent $500 or even $1000 and received the same or even better results! However, I started like most of us do. spending $10 here, $25 there, etc. But that’s like trying to put a 500 piece puzzle together and purchasing five pieces at a time.

So you’re faced with the choice of constantly being persuaded by all the get rich quick scams and jumping from one hot idea to the next!

Don’t Repeat the Same Mistake most Home-Based Beginners Make!

Like many of us, I took the plunge into online and home-based entrepreneurship and experienced instant failure! Even though I began working on the internet when it virtually started. I worked many home-based businesses as early as when Amway was very popular.

I failed at over 50 different home and online businesses with every marketing strategy you can think up.

I fell for several of the web site gimmicks that told me to “just purchase a sleek looking $500 web site and get rich! One such opportunity was a car web site that I worked on for five years. During those years I never made one dime!

I purchased e-courses, signed up for all the free programs, I spent many hours posting to free ad boards, ad blasters, banner ads, studied SEO, basic HTML and much more. I probably tried every kind of internet business and strategy on how to make money!

I tried an equal amount of home-based businesses that do most of their work on the street instead of the internet.

Basically, I was spending all my free time draining my bank account and still didn’t make one penny!

Don’t let anyone fool you; although working in the home-based business world can be very lucrative, you are going to have to make an investment in time, money and dedication before you get the results you desire. The good news is, it takes much less time and much less money than in the “brick and mortar” world.

Important Tips for Starting Home Based Beginners

OK Mike, you told me all the bad news! So what can I do that will work!

Glad you asked!

Good money can be made with a home business idea, and lots of it! In fact unlimited! But these secrets are important.

If you are making tons of money without them, you should be able to at least DOUBLE your income with them!

1. BEST HOME BUSINESSES Concentrate on programs or products that need to be purchased monthly!

There are many great products and services for you to support. You can earn big commissions to represent them. HOWEVER, would it be better to make a $39 profit just one time, or a $10 profit over and over again indefinitely?

2. BEST HOME BUSINESSES know it takes some money to make money!

Despite all the hogwash you read about making $1 million and never spending a dime; ladies and gentlemen, it might happen once in a million years! But don’t hold your breath!

It’s always going to take some money to make money. The good thing is it takes a whole lot less to start a work from home business.

Also, even though you can join many programs FREE; realize it only gets you in the door; and without benefits to actually make a financial profit fast.

3. BEST HOME BUSINESSES “put their eggs in several baskets!”

The best home businesses entrepreneurs diversify their businesses. Getting involved in a program or selling a product with multiple sources of income or sources of prospects is what I’m talking about! If your business has more avenues of income, it will be more stable and you will be less likely to go under.

I would keep in mind that because of our unstable economy, a rewarding home-based business idea should not solely be dependent on the online world. You can conduct your business online and “on the street” but what if the internet goes down for some reason? Just something to keep in mind.

4. BEST HOME BUSINESSES invest in a business with a solid financial foundation.

Can you imagine if you invested all your time and effort in a program and after one year it closed its doors! Make sure you don’t invest all your effort into a program that is weak in the first place!

Also, when you have a “business developer mindset”, instead of a “recruiting mindset”, you will have a friendly team of associates to keep your business going.

Even if you’re flagship project goes under, your associates are likely to join you on the next venture.

Business and Brand Puns – How To Attract Consumers With Humour

Everyone loves a good pun.

There’s nothing better than making your audience and consumer instantly smile, or even chuckle, just by hearing or seeing your business’ name. It is an instant icebreaker, and lets the consumer know that you are a down-to-earth, approachable business.

However, we realise that not everyone feels the same way about the idea of turning a business or brand name into a pun. They might not work for everyone, and instead of attracting a consumer, it may well put them off a business altogether. Also, there is the possibility of causing confusion as far as different cultures and translations: if you want to appeal to a more international market, it is probably best to stay away from a brand pun.

Most adversity to business and brand puns is quite unfair though. Many businesses are thriving with business puns, and it makes some businesses reputable solely based on their name. So, if you are a non-believer of the power and attraction of puns, we hope to bring you round to our appreciation after reading this!

Free Promotion!
The promotion, reputability and publicity that all come from simply having a business name pun is undeniable, as well as ridiculously under-appreciated.

When your business has a funny (or punny!) name, people will definitely take pictures and share those images with their friends. Nowadays, that image will certainly end up online, on social media and possibly in a trending list article about epic puns from the UK.

Since all business goals revolve around gaining reputability and getting their business well known, this is definitely one way to do it. This is free promotion; you just have to make sure your phone number and business information is closely linked to your business name pun. For every person who clicks onto that image of your business name pun, there will be someone looking for what you do who will take note of your number.

However, in order to gain promotion and publicity from your punning name, you don’t have to wait and rely on others to draw attention to your business. For example, it can be a selling point for a promotion or competition on social media. You can offer incentives for everyone who has a picture taken with your funny sign, or use it as a way to encourage other puns or funny business names in another campaign.

Make it Memorable
Perhaps the most important, and valuable, fact of utilising a witty pun as your business name is that it is bound to be memorable. A pun makes everyone smile, laugh, or even groan (in a good way!), and this humour helps people remember. However, be careful, as one of the worst things to do for your business is choose a name that is spelt wrong in some way – even if it has been adjusted to fit a pun.

For example, you may remember an optometrist called “OptimEyes”, but would you necessarily remember how to spell it? It wouldn’t be harmful as a store, in order to gain attention on the street, however if people tried to Google the name, they may be searching many wrong spellings.

Alternately, spelling and having to explain your business names are always obstacles in naming your business or brand. Even if you name your business a relatively normal, plain name, you will get questioned on your choice. At least if you are explaining a punny business name, there is a story to go behind your decision. It is easier to explain “OptimEyes – eyes as in the ones we specialise in!”, rather than explaining how you came up with “Eyesify” and how exactly you spell that, or worse.

Asides from spelling, a main advantage of a punning name, rather than a made up or plain name, is that there will be a story that people will enjoy hearing, and undoubtedly remember. The funnier, and more unique, the pun and the story behind it: the better! Plus, even if there isn’t more of a story than “it rhymes / made us laugh”, your name will still be far more memorable as a pun.

Multiple Meanings
One useful advantage of utilising puns in your business name, or even tagline, is that you can be quite clever with it. You can use your business pun to mean many different things, and add different facets to your business and what you provide.

Of course, this isn’t possible for all puns, but there are a few gems that can get away with multiple meanings that can be attributed to your brand in a positive way. For example, there’s a cheese cake supplier (and we literally mean a cake – made out of cheese), who mainly supply stacks of cheese for weddings and special occasions, called C’est Cheese.

This is a great example of a pun with multiple layers of meaning that can all be attributed to the supplier in a positive way. Firstly, their name is cleverly chosen in French, meaning literally “it is cheese”, which is true, but they are also playing on the fact that they are being cheesy in our British associations of the word. Also, they’re playing on the fact that the French line rhymes with “say cheese”, as well as playing on the well-known French term “c’est chic”, meaning “it is stylish”. There are so many positive associations with the name, as well as the fact that you will remember it, making it a perfect pun.

Plus, even if the meanings are simple to understand, a pun will usually add an extra layer of meaning for your business. For example, we discovered a tile-laying business, simply called Bonnie Tiler. This is a perfect example of an easy pun that makes you smile with its simplicity. Of course, it plays on the famous singer Bonnie Tyler, whilst adding the extra facet of the business being bonny tilers (bonny or bonnie as in attractive and happy), which is an association you’d like to be known for as a business.

Overall, we think these positives and advantages of puns far outweigh any negative associations. Of course, brand and business name puns tend to work better for smaller businesses, mainly on a national level. However, there are many examples of bigger brands utilising puns in taglines or advertising slogans, rather than keeping them as permanently in their name.

Plus, some are so subtle that you may not even notice them at first: for example, Absolut vodka is infamous for its advertising campaign revolving around their name, such as “Absolut magic”. This is clever, as you don’t notice it at first, but they are using their name in order to describe their product and add positive attributes to it, playing easily on “Absolut/absolute”.

Therefore, no one can deny that puns are effective, and a good way to market your business or product. There is an acknowledgement that puns are cheesy, and they exist in a clever, ironic, self-aware comedic form as business and brand puns often. So, what’s not to like?